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In this talk, Michael Rowley will describe SDO and how it can be used to simplify and unify data access programming. Michael will describe the architecture and APIs that make up SDO and will show several examples.
Simplifying data access has been a perennial issue for Java developers and several technologies have been created for that purpose. Since SDO does not attempt to be all things to all people, there are times when it is complementary to other technologies, while in other cases it competes. This talk will compare code as it looks with SDO to code that uses other approaches.

Phone manufacturers know that developers are looking to create an application that will take the mobile phone market by storm, something that will attract the business user or the private consumer, but why do some applications seem to be more popular than others? What is it that gives one application an edge over another? Are the most successful applications targeting a specific audience or does it span market segments, do they need to stand out to have appeal, or is the success of the application down to the technical specifications and abilities of a specific phone, or is it all a matter of how much marketing money you spend? In this talk, Sony Ericsson will examine several of the key factors that make certain applications more appealing to the mobile phone market than others, including marketing and technical rationales. Mikael Nerde will be examining what is required to make an application successful, as well as elaborate on the types of applications that are not yet created but there might be a market for?

Java has come a long way from being an interesting experiment back in 1999 to what it is today : de-facto, mainstream programming platform for mobile devices. The fact that there are more than 700 million Java enabled devices today is a direct result of this ever-increasing adoption of the Java Platform as 'the' platform for mobility computing. In this talk, you'll receive a quick snapshot of where we are today including a brief discussion of some of the issues that developers are facing such as fragmentation. We will then start to discuss a key initiative from the Java community, namely the Mobile Service Architecture(MSA), which addresses this very issue. We will then dive into the details of MSA, architecture, implementation, etc. We will also discuss in detail, other evolving, next generation mobile java standards such as Mobile Operations Management APIs(JSR-232), which brings OSGiTM standards based, service-oriented, managed and secure computing environment for mobile Java. Srikanth will then take a look at a case study of how these technologies are implemented in Nokia Series 60 platform, and discuss day-to-day issues such as UI programming on this next generation Java platform.